Crazy Flux
  • Business
  • World
  • Stocks
  • Investing
  • Business
  • World
  • Stocks
  • Investing

Crazy Flux

Business

Fanatics will host a skills challenge between fans and celebrities, with $2 million on the line

by admin May 22, 2025
May 22, 2025
Fanatics will host a skills challenge between fans and celebrities, with $2 million on the line

Sports giant Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event.

The company announced Tuesday it is introducing a skills-based competition at Fanatics Fest 2025, taking place June 20-22 in New York City. Fanatics says more than $2 million will be given away in prizes, including a $1 million cash prize for first place, a Ferrari 812 GTS for second place and a Lebron James collectors card worth $250,000 for third place. If no fans finish in the top three, falling short of the celebrity competitors, the highest-scoring fan will receive $100,000.

If a celebrity competitor comes in first, they take home the seven-figure prize.

“I think the thinking was, how do we create even more of an insane environment where fans and athletes and streamers are all running around, in this case, quite literally, having a great time and showcasing all of that,” said Lance Fensterman, CEO of Fanatics Events.

It’s the second Fanatics Fest after the inaugural event last year drew more than 70,000 fans and brought together major sports leagues and hundreds of current and former athletes. The offerings last year included league activations, autograph sessions and a trading cards and collectibles show.

This year, Fanatics is hoping to go even bigger — with a goal of bringing in 100,000 attendees — as the company continues to broaden its reach in sports marketing.

Michael Rubin acquired Fanatics in 2011 after merging it with his company, GSI Commerce. What began as a sports e-commerce platform has evolved in recent years into a diverse sports platform offering trading cards and sports memorabilia, live shopping, betting and gaming, as well as an events business.

Fifty fans will be selected to compete at Fanatics Fest 2025 against top talent that also includes comedian Kevin Hart, former New England Patriot Rob Gronkowski, Los Angeles Clippers shooting guard James Harden and Olympic gymnast Jordan Chiles.

The competition will include Major League Baseball pitching accuracy, National Hockey League slapshot accuracy, National Football League passing accuracy, a National Basketball Association shooting competition, a FIFA goal scoring challenge and a golfing contest. Fans can apply to participate by submitting a short video in the Fanatics app.

While Fanatics’ events business represents just a small fraction of business — last valued at $25 billion, according to a person familiar with the company — Fensterman said Fanatics Fest creates a lot of positive sentiment around the company.

“It’s incredibly impactful in terms of bringing the entire ecosystem together for the sole focus of delighting,” he said.

This post appeared first on NBC NEWS

previous post
Indian YouTuber who documented her travel to Pakistan arrested for allegedly spying
next post
Variation to Noteholder Agreements

Related Posts

Peloton launching resale market for used bikes, treadmills

June 4, 2025

Procter & Gamble to cut 7,000 jobs as...

June 11, 2025

Millennials reimagine retirement: ‘The end game might not...

February 5, 2025

Even at $8M per Super Bowl commercial, ad...

February 9, 2025

Kraft Heinz to remove artificial dyes from U.S....

June 18, 2025

Trump clears Nippon merger with U.S. Steel

May 25, 2025

Dollar General is shaking off tariff fears and...

June 4, 2025

Trump could scale back Canada, Mexico tariffs Wednesday,...

March 6, 2025

RTX, GE Aerospace expect more than $1 billion...

April 23, 2025

As Joann Fabrics and JCPenney announce store closings,...

February 18, 2025

    Join our mailing list to get access to special deals, promotions, and insider information. Your exclusive benefits await! Enjoy personalized recommendations, first dibs on sales, and members-only content that makes you feel like a true VIP. Sign up now and start saving!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent

    • Elephant kills two female tourists from the UK and New Zealand in Zambian national park

      July 5, 2025
    • What is happening in South Korea? Seoul has caught the lovebug that nobody wants

      July 5, 2025
    • China tells EU it can’t accept Russia losing its war against Ukraine, official says

      July 5, 2025
    • Trump expects Hamas response to ceasefire in hours as new details emerge on proposal

      July 5, 2025
    • Hamas submits ‘positive response’ to ceasefire proposal in major step toward a deal

      July 5, 2025
    • ‘We want an answer’: They fear their relatives are among the hundreds of bodies piled up at a crematorium in Mexico

      July 5, 2025
    • About us
    • Contacts
    • Privacy Policy
    • Terms and Conditions
    • Email Whitelisting

    Disclaimer: crazyflux.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.


    Copyright © 2025 crazyflux.com | All Rights Reserved