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What to expect from Apple’s ‘week’ of Mac announcements

M3 Max MacBook Pro 16 next to an M3 MacBook Pro 14 in front of boxy geometric bookshelves
The M3 Pro generation of MacBook Pros arrived about one year ago in October 2023. | Photo by Amelia Holowaty Krales / The Verge

Another round of Apple devices is about to arrive. After launching new iPhones, Apple Watches, and AirPods in September and a new iPad earlier this month, Apple is now gearing up to launch updated Macs. After weeks of rumors and speculation, Apple SVP Greg Joswiak came out and directly teased the arrival of new computers to be announced during the final week of October.

We’re expecting a fresh round of chip upgrades, at least one redesign, and maybe an October surprise or two (the good kind). Since there was no hyped-up save-the-date sent out for an in-person or livestream event, we’re expecting a series of early morning press releases — in the past, Apple has tended to drop them around 9AM ET.

Joswiak’s teaser mentioned a “week” of…

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