Connect with us

Hi, what are you looking for?

CrazyFlux.comCrazyFlux.com

Tech News

Xbox continues its push beyond consoles with new ad campaign

Vector illustration of the Xbox logo.
Image: The Verge

Microsoft has been trying to expand Xbox to multiple devices for more than five years now, and now it’s launching a marketing campaign to make it very clear that it thinks every screen is an Xbox now. A new “This is an Xbox” campaign is launching today to position the Xbox brand as a way to play games across multiple devices, instead of just an Xbox console.

“This Is an Xbox invites people to play with Xbox across multiple devices and screens,” explains Craig McNary, senior director of Xbox marketing. “It showcases the evolution of Xbox as a platform that extends across devices, with bold, iconic, fun visuals and a light-hearted tone.”

Image: Microsoft

Microsoft’s new Xbox marketing campaign.

Microsoft has…

Continue reading…

You May Also Like

Editor's Pick

Walter Olson Voters in ten or so states this month turned down proposals to change the way elections are held, and reformers will be...

World News

Post Content

Editor's Pick

In a truncated trading week, the Indian equities closed the week with gains thanks to a robust technical rebound that it witnessed on Friday....

Editor's Pick

No matter how you slice it, small and mid caps have been absolutely crushed on a relative basis since 2021. The unfortunate part about...