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Apple is ‘concerned’ about AI turning real photos into ‘fantasy’

A trippy graphic displaying a collection of items like paintbrushes, books, phone messages, and a notepad to represent generative AI. A large pair of eyes and hands can be seen at the center of the image.
Illustration by Haein Jeong / The Verge

The upcoming release of Apple Intelligence has spurred the iPhone maker’s own “what is a photo?” moment. In an interview with The Wall Street Journal, Apple software chief Craig Federighi said the company is aiming to provide AI-powered image editing tools that preserve photo authenticity.

“Our products, our phones, are used a lot,” said Federighi. “It’s important to us that we help purvey accurate information, not fantasy.”

iOS 18.1 brings a new “Clean Up” feature to the Photos app that can quickly remove objects and people from images — a capability that Federighi and WSJ reporter Joanna Stern noted is far tamer than editing tools offered by rivals like Google and Samsung, which can add entire AI-generated assets to images. Despite…

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