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Hue launches a pricey new sunrise lamp

Hue’s new Twilight bedside lamp costs $280. | Image: Philips Hue

Following leaks last week, smart lighting company Philips Hue has confirmed it has a new sunrise lamp called Twilight. The company also announced several other new products, including a less expensive light strip, new decorative Lightguide bulbs, and the Datura ceiling light. The new products are available now, except the ceiling light, which is coming on September 10th.

The Philips Hue Twilight ($279.99 / €279.99) is the company’s first dedicated smart sunrise lamp — a light designed to help with falling asleep and waking up more naturally. At $280, it’s even more expensive than the very expensive Hatch Restore 2 (although it doesn’t require a subscription). It’s surprising that Hue hasn’t had a solid offering in this space to date….

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