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Apple Intelligence: every new AI feature coming to the iPhone and Mac

Image: Apple

Apple announced “Apple Intelligence” at WWDC 2024, its name for a new suite of AI features for the iPhone, Mac, and more. Starting later this year, Apple is rolling out what it says is a more conversational Siri, custom, AI-generated “Genmoji,” and GPT-4o access that lets Siri turn to OpenAI’s chatbot when it can’t handle what you ask it for.

The company that once refused to use the term “artificial intelligence” when talking about its machine learning features is now, as best as we can tell, catching up with just about all of the table-stakes features that Google, Microsoft, and others have rolled out in the last year. Of course, this being WWDC, none of what Apple announced today is out now, but coming in the fall instead.

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