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Alexa’s Fire TV search has a new AI, but it needs some work

The new AI-powered search from Amazon for Fire TVs lets Alexa help you more easily find what you want to watch. | Photo by Allison Johnson / The Verge

Navigating the sheer volume of streaming content available today can be a full-time job. Recommendations from friends, blog posts, and TikToks of movies I haven’t thought about in years all help. But finding something myself, my husband, my 13-year-old daughter, and my 16-year-old son all want to watch together is still a herculean task.

So, when Amazon announced its new AI-powered voice search function for Fire TVs at its fall event last year, I was intrigued. With its promise to make searching for content easier and smarter, I hoped it would be the solution to my problems. I’ve now had some hands-on time with the new feature, and while it shows promise, like a lot of AI-powered search right now, it’s just not reliable enough to be all…

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