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Political ads could require AI-generated content disclosures soon

Graphic photo illustration of I Voted stickers.
Illustration by Cath Virginia / The Verge | Photos from Getty Images

The chair of the Federal Communications Commission introduced a proposal Wednesday that could require political advertisers to disclose when they use AI-generated content on radio and TV ads.

If the proposal is implemented, the FCC will seek comment on whether to require on-air and written disclosure of AI-generated content in political ads and will propose to apply these disclosure requirements to certain mediums. In a press release, the FCC notes that the disclosure requirements wouldn’t prohibit such content but would instead require political advertisers to be transparent about their use of AI.

“As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology…

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