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Google’s AI search results are already getting ads

An illustration of Google’s multicolor “G” logo
Illustration: The Verge

Google only just rolled out AI summaries in search results — and now they’re getting ads. In an update on Tuesday, Google says it will soon start testing search and shopping ads within AI Overviews for users in the US.

In the example shared by Google, the search engine’s AI overview lists a response to the question: “how do I get wrinkles out of clothes?” Beneath the AI-generated suggestions, there’s a new “Sponsored” section with a carousel showing wrinkle spray you can buy from places like Walmart and Instacart.

GIF: Google

Google says it will display ads in AI Overviews when “they’re relevant to both the query and the information in the AI Overview.” Advertisers that already run certain campaigns through Google…

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