Connect with us

Hi, what are you looking for?

CrazyFlux.comCrazyFlux.com

Tech News

Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’

Still image from the “Crush” iPad ad with the press fully closed and only dripping paint and small debris visible outside.
Image: Apple

Apple has apologized after a commercial meant to showcase its brand-new iPad Pro drew widespread criticism among the creative community. In a statement provided to Ad Age, Tor Myhren, Apple’s vice president of marketing, said the company “missed the mark.”

“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Myhren told Ad Age. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”

On Tuesday, Apple introduced the M4-powered iPad Pro, which the company described as its thinnest product ever. To advertise all the creative possibilities…

Continue reading…

You May Also Like

Tech News

Illustration: The Verge Canada’s security agency is trying to dissuade Canadians from using TikTok, telling users that their data is “available to the government...

Tech News

Rufino Choque, from the Urus Indigenous community, stands over a boat in the middle of the extinct Poopó Lake, which disappeared in 2015. |...

Tech News

If you can afford this home, you can probably afford Anker’s whole-home battery backup solution. | Image: Anker Nearly a year since it was...

Editor's Pick

Bryan Caplan The Cato Institute has just published my Build, Baby, Build: The Science and Ethics of Housing Regulation. The book is a non‐​fiction graphic...