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Google adds ratings to go with its new AI tools for shoppers

Illustration of Google’s wordmark, written in red and pink on a dark blue background.
Illustration: The Verge

Now, shoppers using Google’s mobile website or apps can refine their searches with tools designed to help them narrow down exactly what kind of jacket or other item they’re looking for. The Style Recommendations feature is rolling out now for signed-in shoppers in the US, and it lets users rate items in their searches so it can pick up on their preferences, kind of like Tinder or Netflix ratings but with shirts.

After they’ve found clothes they like, shoppers can specify the brands they like, which will instantly bring up more apparel from those selections.

Image: Google

Google’s new shopping feature lets people swipe on their favorite styles.

Google previously tested AI tools that help people find more of…

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