Disney’s password-sharing crackdown will officially begin this summer. During an earnings call on Wednesday, Disney chief financial officer Hugh Johnston said Disney Plus accounts “suspected of improper sharing” will see an option to sign up for their own subscription.
Disney will also start letting account holders add people outside their household for an “additional fee” — but it didn’t say how much that will cost. “We want to reach as large an audience as possible with our outstanding content,” Johnston said. “We’re looking forward to rolling out this new functionality to improve the overall customer experience and grow our subscriber base.”