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Podcasting’s all-stars are here to stay

Illustration of an audio sound wave
Image: The Verge

It’s been a big week for podcast deals! I look forward to sleeping it off this weekend.

Why did SiriusXM give SmartLess a $100 million deal? Look at its subscriber losses.

It’s been a massive week for podcast deals, including SiriusXM signing SmartLess away from Amazon’s Wondery for more than $100 million. The news broke soon before SiriusXM released its annual earnings for 2023 in which the company reported a drop of 430,000 subscribers over the course of 2023 (despite how allegedly difficult it is to cancel a subscription).

As audiences drift away from satellite radio, SiriusXM is under pressure to keep younger audiences engaged. Last year, it debuted its new integrated app and a $9.99 per month streaming-only tier. And while the…

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