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Apple’s latest iOS update could have a big impact on podcast downloads

Apple Podcasts logo illustration
Illustration by Alex Castro / The Verge

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Today, we’ve got a joint issue looking at why Apple’s latest iOS update could cause download numbers to go down and featuring a talk about brand safety with Spotify’s director of global advertising platform integrity.

Apple tweaked automatic podcast downloads in its latest iOS update. That could impact download numbers moving forward.

When Apple released iOS 17 in September, it included an adjustment to how automatic downloads work on podcasts. That may make your eyes glaze over, but it’s a little change that could have a big impact on download numbers, at least in the short term.

Could is the key word here since it will take some…

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