It finally happened, at least according to a new metric Nielsen began using two years ago: linear TV now accounts for less than 50 percent of all TV usage. This probably isn’t a surprise unless you’re reading this on the couch while watching the NBC Nightly News. Between YouTube, TikTok, and streaming channels, people have a lot of ways to occupy their video-viewing time.
Approximately two years ago, Nielsen started using a new metric for measuring how people spend their TV-watching time. It built in buckets for broadcast TV, cable TV, streaming, and a catchall called “Other” that accounted for people using gaming consoles and media players. The latest report shows broadcast and cable TV each dropping about one percent from June 2023 to…
