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Bluesky rolls out feeds with custom algorithms

A screenshot of Bluesky’s “Edit My Feeds” page.
I’m sorry, I don’t have any invites. | Screenshot by Jay Peters / The Verge

One of Bluesky’s potentially biggest features is here: custom algorithms, or what it calls “custom feeds.” The idea is that you can subscribe to feeds that have algorithms tuned to showcase different kinds of posts than what you might see in Bluesky’s main “What’s Hot” feed.

In practice, the custom feeds work a lot like Twitter lists. Similar to those, you can pin specific custom feeds, and they’ll show up at the top of your timeline as different tabs to pick from. You can pick which feeds to pin from a new “My Feeds” menu in the app’s sidebar. By default, that tab has feeds for “What’s Hot” (“Top trending content from the whole network”), “What’s Hot Classic” (“The original What’s Hot experience”), “Bluesky Team” (“Posts from members of…

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