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Sega is officially buying Angry Birds developer Rovio for $775 million

Promotional art for Rovio Classics: Angry Birds.
Image: Rovio

Sega, the Japanese-headquartered video game company best known in the West for its Sonic the Hedgehog franchise, is acquiring Angry Birds developer Rovio, the companies announced today. The Finnish-headquartered mobile games developer will be acquired for €706 million (around $775 million), which The Wall Street Journal notes represents a roughly a 19 percent premium over its share price at close on Friday. The deal is expected to close by the end of September.

In a press release, Sega said it hopes to use “Rovio’s distinctive know-how in live service mobile game operation, to bring Sega’s current and new titles to the global mobile gaming market.” It sounds like a similar aim to what Sega’s rival Nintendo has been doing with its…

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