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Netflix’s ad-supported tier is reportedly gathering momentum in the US

An illustration of the Netflix logo.
Illustration by Alex Castro / The Verge

Around one million accounts are now signed up to Netflix’s ad-supported tier in the US, according to internal figures seen by Bloomberg. The tier was first launched in early November, and is thought to have gotten off to a slow start. Come January, however, 19 percent of new signups in the US opted for the $6.99 ad-supported tier, according to analytics firm Antenna.

Bloomberg cautions that the internal data it saw is “at least” a month old, and that it doesn’t account for multiple users watching via the same account. But the figures suggest that Netflix is finding its footing with the new revenue stream, after having been overwhelmingly reliant on subscriber revenue for most of its history. And Bloomberg notes that ad-supported…

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